Creating A Brand? Here Are 10 Things To Keep In Mind
Creating a brand is one of the most important things you will do in your professional life. Whether you are job hunting, starting a business, starting a blog, promoting and event, or even selling a product. A brand is more than a logo, it is what the world sees when it looks at you and your business. Persuasive Brands defines a brand as “a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.” Although that sums it up, a brand is much bigger than that. Think of your brand as a neon sign above your head shouting to the world what it is that you have to offer.
For the purpose of this article, think of yourself, your blog, your product, your business as a business. (Which, I think is a good practice anyway)
There are 10 biggies to keep in mind as you are defining your brand.
- What is one word to describe yourself? How can you relate this to your business?
- Be exclusive. Make people want to join “the most exclusive club” Who wants to join a club that invites everyone?
- Be Bold- make sure people remember you.
- Be honest about who you are and who your business is. It is much easier to create consistency if you keep this in mind.
- Tell the world How FABULOUS you are.
- Start branding now. The opportunities to express your unique brand are all around you.
- Keep it consistent across all media platforms. This is true with your personal pages as well. With the internet at our fingertips, it is so easy for potential “customers” to see your personal information. You don’t want to be turned down for an opportunity because of something inappropriate you said on Facebook.
- Make sure the image, color, and wording of your name and tagline match the brand you have created.
- Is there something you always say or wear? Include this in the brand. (Think Elizabeth Taylor and her Diamonds)
- Everyone has heard the saying “dress for the job you want, not the job you have,” the same goes for branding. Exude the image of the business you want, not the start-up you have. If you have the appropriate image, confidence, and the drive, it will fall into place.
When thinking about branding, think about the brands you are familiar with. Think about the actions they inspire and the values they uphold. What do you envision when you think of this particular brand? Why does this brand represent these things to you? Keep these answers in mind when defining YOUR brand.
Expand on these. For example, the next step in my personal branding journey is to have a head shot done. This will help your customers relate to you. BUT- remember your brand when you are doing this. If your brand is quirky, don’t wear a plain suit. Likewise, if your brand is more professional, don’t wear sweats.
Note: We all have a brand, whether we like it or not. Make sure you have a handle on what your own brand is, if you are not showing the world who you really are, start now!